Sunaina Mehta
Founder, Beautiful Power
Choosing yourself is the most graceful act of rebellion.
I am a strategic designer and brand strategist who has spent two decades helping organizations understand what moves people, shapes belief, and creates change.
Beautiful Power emerged from the intersection of my professional work, lived experience, and a question I could not stop asking: What happens when women stop building from expectation and begin creating from what is uniquely theirs?
point of view
I no longer accept power that assigns my place in the world.
I choose my own frame of ambition.
Systems shape how ambition is expressed and whose voices are amplified. I work with women as they step outside inherited definitions of success and begin designing their own position.
Lived Practice
For over two decades, I worked inside global brand and innovation systems — translating human insight into strategic direction at scale. And throughout my life, I have navigated significant socio-cultural and economic shifts.
I have seen how power moves and how it can both elevate and suppress who we are. We all have blind spots — we are choosingto override our instincts in order to live the lives we are conditionedto achieve.
Beautiful Power is how I understand power. It is the foundation of the work I build with women as they claim their own ambition and agency. I hold clear lines around independence, integrity, and personal agency.
I do not teach this work from the outside.
I model it through my own ongoing evolution.
Formation
Leadership
Founder, Beautiful Power
Creator, Design Your Next
Board Member, Design Forward Alliance
VP, Global of Head of Insights, HP
SVP, Head of Strategy, MullenLowe
Head of Strategy, Wieden+Kennedy (India)
Head of Strategy, Leo Burnett (India)
Education
MS Strategic Design, Parsons School of Design
MS Integrated Marketing Communications, Northwestern University
Bachelor of Architecture, Sushant School of Art & Architecture
Ventures & Recognition
Founder, Know Me Saké
Creator, The Leela Collective
Cannes Gold & 15+ awards for marketing effectiveness